Salford City Football Club today announces a new global partnership with Holland & Barrett to become the Club’s Official Wellness Partner.

A market leader in the health and wellbeing sector with over 150 years on the UK high streets, Holland & Barrett’s purpose is to add quality years to life, making health and wellness a way of life for everyone.

Holland & Barrett will supply the Salford City men’s first team with products to aid performance and recovery as they challenge for promotion to Sky Bet League One, and support fan-facing content that focuses on wellness and how their products can help with general health.

Additionally, Holland & Barrett will feature on the front of the playing shirts of all Salford City Academy teams until the end of this season, introducing more than 120 of our young athletes and their families and friends to the importance of health and wellbeing. Content documenting the journey of Academy players as they progress towards the First Team will be a key element of the partnership.

Ronan Joyce, Chief Business Officer, Salford City Football Club, said:

“We’re delighted to welcome Holland & Barrett to the Salford City family. They’re a renowned brand within their field, a staple on UK high streets, and their affirmation for health and wellbeing is something we at the Club are fully behind. This partnership further underlines our ambitions as we strive to provide the best support for our players and staff, on and off the field.”

Guy Farmer Chief Commercial Officer at Holland & Barrett said:

“We're thrilled to partner with Salford City Football Club as their Official Wellness Partner. This collaboration represents an important step in our mission to make health and wellness a way of life for everyone, adding quality years to life. By supporting the Club's first team and Academy players with our products, we're demonstrating our commitment to performance, recovery and holistic wellbeing at every level of the game. We look forward to engaging with the Salford City community and inspiring fans to prioritise their health and wellness journey.”

Salford City welcomes Holland & Barrett as Official Wellness Partner